Aegyo-Sal: The Korean Under-Eye Makeup Trend

Aegyo-sal is the small fullness under the eyes that Korean makeup often highlights. How to create the look with K-beauty products.

In this guide

Key Trends to Watch
Celebrities Leading This Trend
Frequently Asked Questions

Aegyo-Sal: The Korean Under-Eye Makeup Trend | K-beauty trends this year.

beauof · beauof K-Beauty Guide

Key Trends to Watch

These are the K-beauty trends showing up in 2026.

Celebrities Leading This Trend

Jang Wonyoung, Nayeon

Tip: rather than chasing every trend, choose products that match your personal color and skin type.

Frequently Asked Questions

Where should I follow K-beauty trends?

Korean beauty YouTubers, Instagram, TikTok, and the beauof blog.

Do trending products work?

Not all viral products do. Check the full ingredient list and whether it suits your skin type before buying.

Is it okay not to follow trends?

Yes. Products that match your skin type and personal color matter more than trends.

K-Beauty Trends 2026

Related Celebrities

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Questions

Where does the celebrity information in this article come from?

Each brand deal on beauof is tied to the brand's own announcement or a news report, and the celeb page lists those sources with the date we last checked them. Deals we could not confirm are not shown.

Are prices up to date?

Prices are what we found at a Korean or global retailer on the date shown on each product page. Retail prices change often, so check the store before you buy.

beauof editorial team

We only publish brand relationships we can point to a source for. Anything we could not verify is left out rather than guessed. How we work

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