Body
Atojet
Filtered Shower Head
I think this is a Korean brand AO jet
She says the brand name in the video. The spelling follows Tatler Asia.
What K-pop idols say they actually use
Products idols have said or shown they use in videos and interviews. We looked into 12 people and found 13 items from brands they have no deal with.
- People researched
- 12
- No-deal items
- 13
- Deal or sponsored
- 13
- Last checked
- 2026-10-25
Items
13 items
Body
Taeguk Pharm
Bentplagel Bruise Cream
this is a bruise cream, I'm bruised up basically everywhere
This is an over-the-counter medicine. Lady Kyunghyang read the brand off the box.
Other
Kao
MegRhythm Steam Eye Mask Unscented (無香料)
this essential is a sleeping eye mask, this is a Japanese brand
Laneige
Lip Sleeping Mask EX
자기 전에 항상 이 립 슬리핑 마스크 X를 바릅니다
Felix is an ambassador for HERA, another Amorepacific brand. We found no Laneige deal. An earlier part of the same video is a Bulgari ad.
View productBody
Fragrance
Lip
Cheek
Cheek
Base
Fragrance
Prada
Candy Eau de Parfum
저를 향수 세계에 첫 입문시켜준 저의 첫 향수예요
Said in 2020. Since April 2026 she has been a fragrance ambassador for Miu Miu Beauty, part of the same Prada Group.
Other
Body
Acqua di Parma
Gelsomino Nobile (body cream line)
가장 좋아하는 향이 아쿠아 디 파르마의 젤소미노 노빌레라고 방송에서 언급
Some reports say she only said "Acqua" on air. The product name comes from the outlet.
Researched, nothing yet
For these people we have not yet found a no-deal item we could confirm from the original source. We leave it empty rather than guess.
How we pick
- S means they said or showed it themselves, A is a quote in a major outlet interview, B is their named makeup artist.
- Fan guesses from photos are left out.
- Items from brands they have a deal with are labeled as such. We match every item against our deal records before it goes up.
- If we find no ad label we say "No ad label". That does not prove it is not an ad.
- We do not copy video frames. Links jump to the moment in the video instead.
- Anything said more than 3 years ago is labeled. They may not use it now.
If something here is wrong, tell us and we will check and fix it. See how we verify.