
Buly 1803
Verbena (Verveine) Body Oil
싱그러운 꽃향을 좋아한다면 불리의 베르벤느 바디오일

IU works with Gucci. Each deal shows its sources and when we last checked it.
Gucci referred to IU as its Global Brand Ambassador in May 2022 at Cannes. Before that she had been a Gucci Korea ambassador since 2020. The latest event found is the Gucci Ancora show in Milan in January 2024. No 2025 or 2026 Gucci activity or renewal was found.
B3 sources, best: Agency or major outlet · last checked 2026-10-24 · read source
Things IU has said or shown they use, in videos or interviews. Items from brands they have no deal with come first.

Buly 1803
싱그러운 꽃향을 좋아한다면 불리의 베르벤느 바디오일
Kilian Paris
향은 멋있는데 중독성이 강해서 호불호가 갈릴 수 있다
Acqua di Parma
가장 좋아하는 향이 아쿠아 디 파르마의 젤소미노 노빌레라고 방송에서 언급
Some reports say she only said "Acqua" on air. The product name comes from the outlet.
We list an item only after two people checked the original video or article. Fan guesses are left out. "No ad label" means we found no ad label, not that we confirmed it is not an ad. Last researched Oct 2026. See all
IU
Spring Warm
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A = brand's own announcement, B = agency or major outlet, C = other news report. Last checked 2026-10-24. If something here is out of date, tell us and we will fix it. How we check: /how-we-verify