Photo: 티비텐, CC BY 3.0

Sakura

사쿠라

Group: LE SSERAFIM
Agency: HYBE/Source Music
Current deals: 1
Personal color: Spring Warm

Sakura of LE SSERAFIM works with Primera. Each deal shows its sources and when we last checked it.

Beauty deals

Primera

Status being re-checked · since 2023global ambassador / endorsement model

Amorepacific's Primera announced LE SSERAFIM's Sakura as its first global ambassador on 23 August 2023, with a campaign film for the Organience Barrier Repair Seed Peptide Reserve Serum released 1 September 2023; Amorepacific's Q3 2023 earnings release cites the new ambassador campaign.

A3 sources, best: Brand official · last checked 2026-10-24 · read source

Primera Miracle Seed Essenceskincare · about $31 More from Primera Check price

Primera Alpine Berry Watery Creamskincare · about $28 More from Primera Check price

Personal color

Sakura

Spring Warm

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LE SSERAFIM members

KazuhaLancome

ChaewonMake Up For Ever

EunchaeVasilisa

YunjinMAC, WAKEMAKE

Sources

APrimera3Q 2023 Earnings Release · Amorepacific Group · Oct 2023
CPrimeraLE SSERAFIM's Sakura selected as endorsement model for Korean skincare brand 'Primera' · allkpop · Aug 2023
CPrimeraLE SSERAFIM's Sakura as Primera's First Global Ambassador · kpopping · Aug 2023

A = brand's own announcement, B = agency or major outlet, C = other news report. Last checked 2026-10-24. If something here is out of date, tell us and we will fix it. How we check: /how-we-verify