Last updated: October 28, 2026 · Celebrity brand deals are checked against public sources
This page lists the beauty brands Jang Wonyoung has deals with, the public source for each deal, products from those brands with store prices, and lower-priced alternatives.
What You'll Learn
Jang Wonyoung's Official Brand Partnerships
Jang Wonyoung currently represents Amuse, innisfree, Hapa Kristin, Miu Miu Beauty, Kerastase. Each deal below lists its best source and when we last checked it. A brand deal means Jang Wonyoung represents the brand; it does not tell you what Jang Wonyoung uses at home.
Jang Wonyoung x Amuse
Active | Role: global ambassador / 'AMUSE Girl' (Korean press also says model) | Last checked 2026-10-24
Jang Wonyoung fronts Shinsegae International's beauty brand AMUSE, described as its model, 'AMUSE Girl' and global ambassador at pop-ups in Tokyo (2024), Seongsu (2025) and Bangkok. Amuse still appeared among her endorsed brands in a March 2026 crossover ad.
Source (Agency or major outlet): 장원영 광고 모델 브랜드 총출동 짐빔 광고 (어뮤즈 포함)
Jang Wonyoung x innisfree
Status being re-checked | Role: global brand model | Last checked 2026-10-25
Amorepacific announced Jang Wonyoung as innisfree's global brand model on 2021-07-27. She fronted the 2023 rebrand campaign with SEVENTEEN's Mingyu, but no 2026 campaign or renewal was found.
Source (Brand official): 이니스프리, 브랜드 글로벌 모델로 장원영 선정
Jang Wonyoung x Hapa Kristin
Active | Role: brand model | Last checked 2026-10-25
Harper's BAZAAR Korea (2026-07-28) describes Jang Wonyoung as a current Hapa Kristin brand model in a pictorial for the Stay Pretty Kristin one-day lens. Allure Korea ran a sponsored Cattitude Kristin shoot with her in May 2026.
Source (Agency or major outlet): 장원영, 인형 같은 비주얼의 비밀? 하파크리스틴 새 렌즈 화보 공개
Jang Wonyoung x Miu Miu Beauty
Active, since 2026 | Role: beauty (fragrance) ambassador for Korea and Japan | Last checked 2026-10-25
On 2026-04-02 Miu Miu Beauty named Jang Wonyoung its fragrance ambassador for Korea and Japan, fronting the new Miutine perfume. This is separate from her long-running Miu Miu fashion ambassadorship.
Source (Agency or major outlet): Jang Won-young, a woman of fragrance
Jang Wonyoung x Kerastase
Status being re-checked | Role: brand ambassador (hair care) | Last checked 2026-10-25
Vogue Korea ran a Kérastase-sponsored hair shoot with Jang Wonyoung in August 2024, and Ilgan Sports listed Kérastase among the brands she advertises in September 2025. We found nothing newer.
Source (Agency or major outlet): 럭키비키 장원영, '광고한 제품으로만 24시간 사는 원영적 하루'
Daily Beauty Routine Inspired by Jang Wonyoung
We don't know Jang Wonyoung's exact routine. Below is a standard K-beauty routine with one widely sold product for each step. Every product below ships internationally.
Amuse Dew Tint, from a brand Jang Wonyoung has a deal withOil Cleansing
Start with an oil-based cleanser to dissolve sunscreen, makeup, and excess sebum. Massage onto dry skin for 60 seconds, then emulsify with water.
Water Cleanser
Follow with a gentle, low-pH water cleanser to remove any remaining impurities without stripping your skin. K-beauty emphasizes maintaining the skin barrier, so avoid harsh, high-pH cleansers.
Toner
A hydrating toner adds water to the skin before the next steps. Most Korean toners hydrate and soothe rather than tighten like astringent toners.
Essence
A common K-beauty step. Essences are thin, watery layers of hydration that sink in fast. Snail mucin essence is one of the most widely sold K-beauty products.
Serum
Target specific concerns with a concentrated serum. Propolis and ginseng serums are common in K-beauty for brightening and anti-aging. Apply to slightly damp skin.
Sunscreen (AM)
Use it every morning. Many Korean sunscreens are light and carry PA++++, the top grade on the PA scale. Many people also use them under makeup.
Products From Jang Wonyoung's Brands
These products come from brands Jang Wonyoung has a deal with. We only list brands where the deal has a public source. Each product shows the store price and where to buy it.
Amuse
Dew Tint$10 (₩14,143)
Sheer, buildable color with a dewy finish. The formula uses fruit extracts and jojoba oil to keep lips moist. Texture: Dewy, balm-like. Key ingredient: Jojoba oil + fruit extracts.
Shop Now →Other Widely Sold K-Beauty Products
Two widely sold Korean products in the same categories:
Romand
Juicy Lasting Tint$7 (₩8,925)A widely sold Korean lip tint. Glossy, long-lasting formula in 20+ shades, about $7. Often used for gradient lips.
Buy Now →
TIRTIR
Mask Fit Red Cushion$17 (₩23,000)A cushion foundation that spread widely on TikTok. 30+ shades, medium to full coverage that builds, SPF 40 PA++, semi-matte finish.
Buy Now →Personal Color: Matching Jang Wonyoung's Products to Your Skin
A shade that suits Jang Wonyoung may look different on you. Skin undertone, contrast level and personal color season all change how a product looks. The Korean personal color system (퍼스널 컬러) sorts these into four seasons.
Jang Wonyoung is often placed in Spring Warm. Warm, bright tones. Peach, coral, and warm pink suit you best. Colors that usually suit this season: Peach · Coral · Warm Pink · Salmon.
If your season differs from Jang Wonyoung's, the dupes section below lists options for each season. The personal color quiz can help you find your own season.
Budget-Friendly K-Beauty Alternatives
Luxury lip and base products cost a lot. Korean drugstore brands sell similar textures and finishes for much less. Formulas still differ, so compare the ingredient lists before you switch.
Romand costs much less and comes in 20+ shades across all four personal color seasons.
FWEE's balm-like gloss gives a sheer, natural lip color similar to Dior Lip Glow, for much less.
Widely Sold K-Beauty Products (Under $15)
Three lower-priced lip and base products that people often buy in place of luxury ones:
Where to Buy Jang Wonyoung's Products (International Shipping)
Counterfeits are common on unauthorized sellers, so buy from official stores. These retailers ship internationally:
Tip: Korean brands (Romand, TIRTIR, Peripera, COSRX) are usually cheaper on Olive Young Global. Luxury brands (Chanel, Dior, Hera) are on Sephora or Amazon.
Frequently Asked Questions
Is Jang Wonyoung an ambassador for Amuse, innisfree, Hapa Kristin, Miu Miu Beauty, Kerastase?
Each deal on this page links the public source it comes from, such as a brand press release, a brand announcement or a post on the celebrity's own account. The status and last-checked date for each brand are shown above. Past deals are marked as past.
What personal color season is Jang Wonyoung?
Stylists and fans commonly place Jang Wonyoung in Spring Warm; this is not an official statement. This means Warm, bright tones. Peach, coral, and warm pink suit you best.. Your own season matters more than a celebrity's. The personal color quiz can help you find yours.
How much do Jang Wonyoung's products cost?
Ambassador products range from $10 to $40. Lower-priced K-beauty dupes are listed below. For example, Romand Juicy Lasting Tint (about $7) is a common lower-priced option in place of luxury lip products.
Are the K-beauty dupes actually as good as the luxury products?
Sometimes. Compare ingredients, texture and shade range, not price alone. Part of the price gap is branding and packaging, but formulas do differ, so read the ingredient list. We do not test products ourselves.
Where is the cheapest place to buy these products?
For international buyers, Olive Young Global carries most K-beauty brands. YesStyle runs frequent sales and has a points system. Amazon with Prime is usually fastest for US buyers; our Amazon links are affiliate links. Buy from authorized retailers to avoid counterfeits.
Does beauof earn commission from product links?
Yes. We take part in affiliate programs such as Amazon Associates, and the commission pays for running the site. Which products appear here depends on the celebrity's brand deals, not on commission rates.
Find Your Personal Color
The free quiz suggests shades for your season. You can also browse other celebrities' brand deals and lower-priced dupes.
Take the Personal Color QuizKeep Reading
References & Sources
Brand official press releases and ambassador announcements
Celebrity official Instagram accounts: tagged brand partnerships
Naver News: K-beauty industry coverage
beauof deal list: each celebrity-brand deal links its public source (2026)
