Last updated: October 28, 2026 · Celebrity brand deals are checked against public sources
This page lists the beauty brands Karina has deals with, the public source for each deal, products from those brands with store prices, and lower-priced alternatives.
What You'll Learn
Karina's Official Brand Partnerships
Karina currently represents Chanel, Acqua di Parma. Each deal below lists its best source and when we last checked it. A brand deal means Karina represents the brand; it does not tell you what Karina uses at home.
Karina x Chanel
Active, since 2025 | Role: Chanel Beauty ambassador | Last checked 2026-10-24
Chanel Beauty named aespa's Karina as its ambassador with a debut W Korea pictorial on 18 Nov 2025. She has since fronted the Chanel Cleansing Collection and appeared in Chanel Beauty editorials into May 2026.
Source (Agency or major outlet): 카리나, 새로운 샤넬 걸의 등장
Karina x Acqua di Parma
Status being re-checked | Role: brand muse (with aespa) / fragrance face | Last checked 2026-10-25
aespa, including Karina, became Acqua di Parma's muses in November 2021, and Allure Korea's April 2022 'Her Scent' feature introduced Karina as the face of the brand. The latest signal found is a November 2022 Seoul store opening.
Source (Agency or major outlet): HER SCENT / KARINA 카리나
Daily Beauty Routine Inspired by Karina
We don't know Karina's exact routine. Below is a standard K-beauty routine with one widely sold product for each step. Every product below ships internationally.
Chanel Rouge Allure Velvet, from a brand Karina has a deal withOil Cleansing
Start with an oil-based cleanser to dissolve sunscreen, makeup, and excess sebum. Massage onto dry skin for 60 seconds, then emulsify with water.
Water Cleanser
Follow with a gentle, low-pH water cleanser to remove any remaining impurities without stripping your skin. K-beauty emphasizes maintaining the skin barrier, so avoid harsh, high-pH cleansers.
Toner
A hydrating toner adds water to the skin before the next steps. Most Korean toners hydrate and soothe rather than tighten like astringent toners.
Essence
A common K-beauty step. Essences are thin, watery layers of hydration that sink in fast. Snail mucin essence is one of the most widely sold K-beauty products.
Serum
Target specific concerns with a concentrated serum. Propolis and ginseng serums are common in K-beauty for brightening and anti-aging. Apply to slightly damp skin.
Sunscreen (AM)
Use it every morning. Many Korean sunscreens are light and carry PA++++, the top grade on the PA scale. Many people also use them under makeup.
Products From Karina's Brands
These products come from brands Karina has a deal with. We only list brands where the deal has a public source. Each product shows the store price and where to buy it.
Chanel
Rouge Allure Velvet$35 (₩47,050)
A velvet-matte lipstick with strong color in one swipe. Comfortable for a matte, with little flaking. Texture: Velvet matte. Key ingredient: Jojoba micro-droplets.
Shop Now →Other Widely Sold K-Beauty Products
Two widely sold Korean products in the same categories:
Romand
Juicy Lasting Tint$7 (₩8,925)A widely sold Korean lip tint. Glossy, long-lasting formula in 20+ shades, about $7. Often used for gradient lips.
Buy Now →
TIRTIR
Mask Fit Red Cushion$17 (₩23,000)A cushion foundation that spread widely on TikTok. 30+ shades, medium to full coverage that builds, SPF 40 PA++, semi-matte finish.
Buy Now →Personal Color: Matching Karina's Products to Your Skin
A shade that suits Karina may look different on you. Skin undertone, contrast level and personal color season all change how a product looks. The Korean personal color system (퍼스널 컬러) sorts these into four seasons.
Karina is often placed in Winter Cool. Cool, vivid tones. Berry, wine, and true red suit you best. Colors that usually suit this season: Berry · Wine · True Red · Fuchsia.
If your season differs from Karina's, the dupes section below lists options for each season. The personal color quiz can help you find your own season.
Budget-Friendly K-Beauty Alternatives
Luxury lip and base products cost a lot. Korean drugstore brands sell similar textures and finishes for much less. Formulas still differ, so compare the ingredient lists before you switch.
Chanel vs Romand: Save 81%
Romand Juicy Lasting Tint costs about a fifth of the Chanel price. One is a tint and the other a velvet lipstick, so the finish is different.
Widely Sold K-Beauty Products (Under $15)
Three lower-priced lip and base products that people often buy in place of luxury ones:
Where to Buy Karina's Products (International Shipping)
Counterfeits are common on unauthorized sellers, so buy from official stores. These retailers ship internationally:
Tip: Korean brands (Romand, TIRTIR, Peripera, COSRX) are usually cheaper on Olive Young Global. Luxury brands (Chanel, Dior, Hera) are on Sephora or Amazon.
Frequently Asked Questions
Is Karina an ambassador for Chanel, Acqua di Parma?
Each deal on this page links the public source it comes from, such as a brand press release, a brand announcement or a post on the celebrity's own account. The status and last-checked date for each brand are shown above. Past deals are marked as past.
What personal color season is Karina?
Stylists and fans commonly place Karina in Winter Cool; this is not an official statement. This means Cool, vivid tones. Berry, wine, and true red suit you best.. Your own season matters more than a celebrity's. The personal color quiz can help you find yours.
How much do Karina's products cost?
Ambassador products range from $15 to $40. Lower-priced K-beauty dupes are listed below. For example, Romand Juicy Lasting Tint (about $7) is a common lower-priced option in place of luxury lip products.
Are the K-beauty dupes actually as good as the luxury products?
Sometimes. Compare ingredients, texture and shade range, not price alone. Part of the price gap is branding and packaging, but formulas do differ, so read the ingredient list. We do not test products ourselves.
Where is the cheapest place to buy these products?
For international buyers, Olive Young Global carries most K-beauty brands. YesStyle runs frequent sales and has a points system. Amazon with Prime is usually fastest for US buyers; our Amazon links are affiliate links. Buy from authorized retailers to avoid counterfeits.
Does beauof earn commission from product links?
Yes. We take part in affiliate programs such as Amazon Associates, and the commission pays for running the site. Which products appear here depends on the celebrity's brand deals, not on commission rates.
Find Your Personal Color
The free quiz suggests shades for your season. You can also browse other celebrities' brand deals and lower-priced dupes.
Take the Personal Color QuizKeep Reading
References & Sources
Brand official press releases and ambassador announcements
Celebrity official Instagram accounts: tagged brand partnerships
Naver News: K-beauty industry coverage
beauof deal list: each celebrity-brand deal links its public source (2026)
