Brand deals last checked: October 24, 2026
This page lists the beauty brands Felix has deals with, the public source for each deal, products from those brands with store prices, and lower-priced alternatives.
Felix's Official Brand Partnerships
Felix currently represents Hera. Each deal below lists its best source and when we last checked it. A brand deal means Felix represents the brand; it does not tell you what Felix uses at home.
Felix x Hera
Active, since 2025 | Role: global ambassador | Last checked 2026-10-24
Amorepacific officially appointed Stray Kids' Felix as Hera's new global ambassador on 12 Aug 2025, the brand's first male ambassador. He fronted the Reflection Skin Glow line and the Black Cushion campaign in April 2026.
Source (Brand official): HERA names Felix of Stray Kids as new global ambassador
Products From Felix's Brands
Products from the brands above, with the Korean store price we recorded and what the published ingredient list shows.
Hera
Sensual Nude Gloss$22 (₩29,035)
5 g for ₩29,035 at a Korean store (checked March 2026). Its published ingredient list has 25 items, starting with Dipentaerythrityl Pentaisostearate, Polyglyceryl-10 Decaisostearate and Hydrogenated Polyisobutene. No ethanol or silicones listed.
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Hera
Black Cushion$41 (₩55,000)
30 g for ₩55,000 at a Korean store (checked March 2026). Its published ingredient list has 43 items, starting with Water, Cyclopentasiloxane and Methyl Trimethicone. It lists a silicone. No ethanol listed.
Search AmazonFelix's Personal Color
Stylists and fans often place Felix in Spring Warm. This is not an official statement. Colors usually suggested for this season: Peach · Coral · Warm Pink · Salmon. If your own season is different, the same shade can look different on you; the personal color guide explains the four seasons.
Lower-Priced Alternatives to Felix's Brands
Prices come from our Korean price data. We have not tested these side by side, so compare the ingredient lists and finish before you switch.
Hera vs TIRTIR: about 38% less
TIRTIR Mask Fit Red Cushion costs about 38% less than the Hera Black Cushion and comes in more shades.
Frequently Asked Questions
Which brands does Felix currently work with?
Each deal on this page links the public source it comes from, such as a brand press release, a brand announcement or a post on the celebrity's own account. The status and last-checked date for each brand are shown above. Past deals are marked as past.
What personal color season is Felix?
Stylists and fans commonly place Felix in Spring Warm; this is not an official statement.
How much do products from Felix's brands cost?
The products listed here are about $22 to $41 at Korean store prices we recorded. Prices outside Korea are often higher.
