Brand deals last checked: October 24, 2026

This page lists the beauty brands Lily has deals with, the public source for each deal, products from those brands with store prices, and lower-priced alternatives.
Lily's Official Brand Partnerships
Lily currently represents etlee. Each deal below lists its best source and when we last checked it. A brand deal means Lily represents the brand; it does not tell you what Lily uses at home.
Lily x etlee
Active, since 2026 | Role: brand model (group) | Last checked 2026-10-24
Fragrance brand etlee named NMIXX its brand model on 26 May 2026 with a campaign in which each member picks a scent; Lily chose Amber Bourbon.
Source (Agency or major outlet): 에틀리에, 아이돌 그룹 엔믹스 브랜드 모델 발탁…제품 라인업 및 캠페인 공개
Lily's Personal Color
Stylists and fans often place Lily in Summer Cool. This is not an official statement. Colors usually suggested for this season: Rose · Mauve · Dusty Pink · Lavender. If your own season is different, the same shade can look different on you; the personal color guide explains the four seasons.
Frequently Asked Questions
Which brands does Lily currently work with?
Each deal on this page links the public source it comes from, such as a brand press release, a brand announcement or a post on the celebrity's own account. The status and last-checked date for each brand are shown above. Past deals are marked as past.
What personal color season is Lily?
Stylists and fans commonly place Lily in Summer Cool; this is not an official statement.



