Brand deals last checked: October 24, 2026
This page lists the beauty brands Seungmin has deals with, the public source for each deal, products from those brands with store prices, and lower-priced alternatives.
Seungmin's Official Brand Partnerships
Seungmin currently represents Burberry. Each deal below lists its best source and when we last checked it. A brand deal means Seungmin represents the brand; it does not tell you what Seungmin uses at home.
Seungmin x Burberry
Active, since 2025 | Role: brand ambassador (Korean press also uses global ambassador) | Last checked 2026-10-24
Burberry announced Stray Kids' Seungmin as brand ambassador on 17 June 2025 alongside its Festival campaign; he attended the Summer 2026 show in London in September 2025 and the Winter 2026 show in February 2026.
Source (Agency or major outlet): Burberry names Stray Kids' Seungmin brand ambassador
Seungmin's Personal Color
Stylists and fans often place Seungmin in Summer Cool. This is not an official statement. Colors usually suggested for this season: Rose · Mauve · Dusty Pink · Lavender. If your own season is different, the same shade can look different on you; the personal color guide explains the four seasons.
Frequently Asked Questions
Which brands does Seungmin currently work with?
Each deal on this page links the public source it comes from, such as a brand press release, a brand announcement or a post on the celebrity's own account. The status and last-checked date for each brand are shown above. Past deals are marked as past.
What personal color season is Seungmin?
Stylists and fans commonly place Seungmin in Summer Cool; this is not an official statement.
