Which Beauty Brands Does Sakura Work With? (2026)

Sakura's beauty brand deals with sources and status: Primera. Products from each brand and personal color notes.

In this guide

Sakura's Official Brand Partnerships
Sakura's Personal Color
Frequently Asked Questions

Brand deals last checked: October 24, 2026

Sakura

LE SSERAFIM

This page lists the beauty brands Sakura has deals with, the public source for each deal, products from those brands with store prices, and lower-priced alternatives.

Sakura's Official Brand Partnerships

Being re-checked: Primera. Each deal below lists its best source and when we last checked it. A brand deal means Sakura represents the brand; it does not tell you what Sakura uses at home.

Sakura x Primera

Status being re-checked | Role: global ambassador / endorsement model | Last checked 2026-10-24
Amorepacific's Primera announced LE SSERAFIM's Sakura as its first global ambassador on 23 August 2023, with a campaign film for the Organience Barrier Repair Seed Peptide Reserve Serum released 1 September 2023; Amorepacific's Q3 2023 earnings release cites the new ambassador campaign.
Source (Brand official): 3Q 2023 Earnings Release

Sakura's Personal Color

Spring Warm Sakura's commonly cited personal color season

Stylists and fans often place Sakura in Spring Warm. This is not an official statement. Colors usually suggested for this season: Peach · Coral · Warm Pink · Salmon. If your own season is different, the same shade can look different on you; the personal color guide explains the four seasons.

Frequently Asked Questions

Which brands does Sakura currently work with?

Each deal on this page links the public source it comes from, such as a brand press release, a brand announcement or a post on the celebrity's own account. The status and last-checked date for each brand are shown above. Past deals are marked as past.

What personal color season is Sakura?

Stylists and fans commonly place Sakura in Spring Warm; this is not an official statement.

Questions

Does an ambassador deal mean the celeb uses the product every day?

No. An ambassador deal means the brand pays the celeb to represent it. We list the deal and the brand's products; we do not claim what anyone uses at home unless they said so on record.

Can I get the same skin by using the same products?

Product choice is only part of it. Genetics, diet, skincare consistency, and treatments matter a lot. The products are the part you can copy.

Where does the celebrity information in this article come from?

Each brand deal on beauof is tied to the brand's own announcement or a news report, and the celeb page lists those sources with the date we last checked them. Deals we could not confirm are not shown.

Are prices up to date?

Prices are what we found at a Korean or global retailer on the date shown on each product page. Retail prices change often, so check the store before you buy.

beauof editorial team

We only publish brand relationships we can point to a source for. Anything we could not verify is left out rather than guessed. How we work

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